The undeniable importance of digital marketing has invaded the present century. It
helps you in targeting the potential customers and audience for your business
in a very effective manner. As per the real statistics, the digital marketing
spends will culminate to $146 billion by 2023, while growing at a 9% (CAGR)
compound annual growth rate (according to Forrester report). The
essential Social Media Management Tools are discussed in this
article.
Social Media Marketing:
The
world is now globally connected through social media, which is a great platform
to interact with customers and attract potential clients for your business.
Social media marketing or (SMM) is a vital branch of the digital marketing
realm.
Social Media and Target Audience:
Social
media is highly relevant as it lets you reach people locally, nationally, and
even internationally. It is a great platform to attract any kind of audience
based on your selection of the target audience. First, you need to understand
the quirks of your target audience. Once understood, you can quickly identify
how to personalize messages to resonate with your desired audience more
appropriately.
Social Media Management Tools:
Handling
various social media marketing channels in digital marketing can be a weary and
challenging task. So to deal with this challenge, you require social media
management tools to promote your product, brand, or company.
There
is no perfect app, but the one which fulfills your social media management
needs to the maximum level is the desired app.
Top 30 Social Media Management Tools You
can Rely on:
Below
mentioned is the Social Media Management Tools List that you
can rely on for your future projects:
1.
Zoho Social:
Zoho
Social schedules content in multiple ways and monitor as well as control what
is essential in social media marketing by creating intelligent reports. It
provides you with all the characteristics you need to build a remarkable brand
on social media.
Just
through a single dashboard, you can organize all of a client’s social media
accounts under a specific brand. Relationship building with clients is so much
more comfortable with Zoho Social than ever before.
You
can quickly and powerfully reinforce your brand’s voice as you work with a
diversified range of clients.
Price:
Standard
charges (for individuals and businesses) are Rs. 600/month billed annually.
Whereas, the professional fees are Rs. 15,000/month billed annually. For
traditional agencies, the charges are elevated to Rs.18,000/month billed
annually.
Official Website:
2.
Hootsuite:
Hootsuite
properly guides you to manage and schedule the posts to various social media
profiles such as Facebook, Twitter, Instagram, Linkedin, and many more
platforms all integrated to work from one single app.
Hootsuite
has an extensive range of users over 15 million all over the globe. It is also
one of the best available tools on the internet. Many established bloggers and
digital marketers use this free online app for their brand and business
growth.
Price:
For
the professional package, the rates are $19/month, whereas, for the team
package, the prices are $99/month.
Official Website:
3.
Post Planner:
The
primary purpose of Post Planner is to increase the engagement of the audience
exponentially and considerably on social platforms like Facebook.
The
innovative and advanced form of its dashboard allows the professionals to
handle all social media channels in one place.
Post
Planner guides you to find the most relevant and essential content for your
brand on the web since it is one of the Top Social Media Management
Tools Of 2020.
Price:
For
a starter package, the rates are $3/month, whereas, for the most popular box,
the prices are $9/month. Hence, for professional or guru package, the rates are
$19/month.
Official Website:
4.
Buffer:
Buffer
is a more direct way of dealing with social media platforms and is one of
the Main Social Media Management Tools. The social media
channels include platforms like Facebook, Twitter, Instagram, Linkedin,
Tumbler, etc. It enables you to control your future content posts as well as
improve your time management skills all in one place. The integrated approach
is of great importance as it removes all the hassle and enhances convenience.
Price:
For
the professional package, the rates are $15/month, Premium package has the
prices of $65/month, and the business package is elevated to the rate of
$99/month.
Official Website:
5.
Facebook Page Manager:
Facebook
Page Manager is available now for both iOS and Android operated by your
smartphone and helps you control the social media pages easily. You can link
your Instagram account to Facebook account, and hence the monitoring of posts
becomes easy and smooth.
Price:
It’s
all free, and you can easily download it from Google Playstore (in the case of
Android phone) or Apple Store(in the case of Apple iPhone).
6.
SocialPilot:
SocialPilot
helps in managing all the social media platforms at once, such as Twitter,
Instagram, Facebook, Pinterest, and many more. This tool fulfills all the
requirements of social media management, whether you are working as a professional
individual or team member. You can connect to about 100 pages of social media
and handle them all at once. Also, you can share about 1000 posts per day on
different groups and pages, etc.
Price:
For
any agency, the price is only 83.33$/month, whereas, for a small team, it is
41.66$/month. But for professional individuals, the price is only 25$/month.
Official Website:
7.
Facebook Creator Studio:
Facebook
Creator Studio is one of the Top Social Media Management Tools Of 2020. Also,
it is one of the best social media marketing apps on the web. It allows you to
control and observe the insights on your posts, videos, and other
content.
It
also gives you an insight into your content’s engagement with public traffic,
and hence you can control the traffic coming to your website or social media
pages. Moreover, you can analyze the traffic on your post and content available
on social media.
Price:
It
is one of the Social Media Management Tools For Free by
Facebook.
8.
Later:
Later
is straightforward to use and a user-friendly platform that allows you to
handle all the platforms of social media in one go. Whether it is Facebook or
Instagram, Linkedin, or Twitter, all social media platforms can be managed with
the ease of a few clicks.
It
is very convenient to use and provides you with all access to social media
platforms, thus managing it for you with an integrated approach.
To
create an aesthetic Instagram approach, you can review your content before
posting so that you improve the quality of your content. Any changes can be
made in the material in the preview stage and once finalized, and you can post
the content.
Price:
It
is free for individual professionals, which is an excellent benefit for all.
For power users, it costs about 7.5$/month. The premium package is 16$/month,
whereas, for the starter business, it is 24$/month. However, when it is used as
a social media management tool for agencies and large teams, it costs
41$/month.
Official Website:
9.
Everypost:
Everypost
is one of the leading Social Media Management Tools For 2020 that
work with multiple social media accounts and platforms all in a very integrated
and automated manner. You don’t need to worry about the hassle of so many pages
and accounts as you can effectively control all the content and information you
publish.
It
also guides you to discover the most relevant social media content from
different social media channels. Moreover, it helps you to customize your
multimedia content that goes well with your target audience and exactly meets
their requirements well on time.
Price:
The
most amazing fact is that it is free for personal usage. But for professional
and plus users, the price is 9.99$ and 29.99$, respectively. Also, the Social
Media Management Tools For Agencies cost a bit higher, whereas
Everypost only costs 99.99$/month. For the advance package, its price is
$49.99/month, which is a reasonable price.
Official Website:
10.AgoraPulse:
AgoraPulse
is one of the leaders of Top Social Media Management Tools preferred
by marketers. It allows the monitoring and control of all the social media
notifications effectively and efficiently. The outstanding thing about
this Social Media Marketing Tool is that it comes with a free
trial of 28 days. You can avail of this opportunity to know if this tool is
sufficient for your marketing needs.
Price:
It
is basically for small and large businesses as well as professional teams. So,
for small companies, 79$/month is the cost, but for agencies, the price is
elevated to 159$/month. Similarly, for much larger organizations, AgoraPulse
will cost you 239$/month, and larger teams with multiple profiles can cost you
399$/month. So overall, the range is quite extensive in pricing packages.
Official Website:
11.Meet
Edgar:
Here
comes an Automated Social Media Management Tool that automates
your daily tasks like content creation, content posting, engagement intimation,
and many more similar characteristics. It is a very advanced feature to write
your social media posts and content and manage them efficiently. With the aid
of a few clicks and share options, you can now reach billions of people on
social media every day. You can spread your message and relevant information
through this automated tool.
Price:
The
same package is available for teams or individuals; the only difference is the
monthly and annual package where they are priced as 49$ and 539$, respectively.
Official Website:
12.Sendible:
Just
from the handle of a single dashboard, you can now control and manage all of
your social media platforms with less time consumption and more creativity and
productivity. It simplifies your process of social media content publishing
with sufficient means.
It
has an advanced analytical feature that successfully generates and creates such
detailed reports full of insight about the traffic and content engagement.
Price:
For
the solopreneurs, the price is only 29$/month. For startups or small
businesses, the rate slightly rises to 99$/month. But for the growing agencies,
this price is considerably elevated to 199$/month, and finally, for large
agencies, it is declared to be 299$/month.
Official Website:
13.Hubspot Social
Media Inbox Tool:
It
is one of the Best Social Media Inbound Management Tools available
on the web. Additionally, this tool provides you with precious SEO suggestions.
You can now convert your traffic into leads and improve your sales by checking
the entire social media funnel. You can easily optimize the time of posting
while reaching a considerably large amount of target audience just through a
few clicks.
Price:
For
a starter, the price is 35$/month, which is a reasonably average amount. For
professionals, the cost is 560$/month. The Social media management tool for
enterprise cost will be as high as 2,240$/month, which is a high price but
comes with certain benefits.
Official Website:
14.Sked
Social-Schedugram:
Coming
with an option and facility of 7-day trial pack Sked Social is one of The
Best Visual Social Media Management Tool. You can now add effects and
crop your photos before publishing or posting them on social media.
Price:
The
freelancer’s industry can enjoy the benefits of this Social Media
Management Tool is only 25$/month and
250$/year.
For the marketers, the pricing offer changes to 75$/month and 750$/year.
For
the agencies, the offer is further varied to 135$/month and 1350$/year, which
is also a suitable price for agencies.
Hence,
for enterprises, the cost is highlighted to be 260$/month and 2600$/year, which
is reasonably high but comes with advanced and extensive features.
Official Website:
15.Salesforce
Social Studios:
To
enjoy and avail a whole new level of productivity, creativity, and speedy
personalization, Salesforce Social Studios plays its beneficiary role in
the Top Social Media Management Tools of 2020.
Price:
There
are four pricing packages discussed below:
For
the essential package, the cost is 25$/month. Whereas, for the professional
kit, the price is 75$/month. Moreover, for the enterprise and the unlimited packages,
the costs are 150$/month and 300$/month, respectively.
Official Website:
16.Crowdfire:
Crowdfire
is one of the most efficient and most intelligent social media management tools
that help in your online growth journey, whether you are a small business or an
enterprise. Crowdfire is a powerful and vigorous tool meant to meet the basic
and advanced needs of social media marketing on a vast level. Just like its
name, it will gleam your social media presence.
Price:
It
comes in simple three packages that are plus package for 7.48$, a premium
package for 37.48$, and a VIP package for 74.98$.
Official Website:
17.NUVI:
To
have real-time insight into the social media channels, you require NUVI. It is
a smart and advanced platform to keep a right and vivid track of social media
channels, including Facebook, Twitter, and Instagram.
Price:
You
can contact the website directly to know the pricing details.
Official Website:
18.Sprout
Social:
With
a beautiful name, Sprout Social has been one of The Most Trusted Social
Media Management Tools in the world of technology. The unusual quirk
is its free trial for an entire full month (30 days). More than 25000 brands
are using Sprout Social to improve their social media presence and enhance
their marketing strategies.
Price:
It
comes in three affordable packages: Essential for 99$/month, Premium for
149$/month, and Enterprise for 249$/month.
Official Website:
19.Tailwind:
Tailwind
is one of the most happening social media management tools which are quite
beneficial for your company or enterprise. Locating the best time for audience
engagement, this tool helps you build more significant relationships with your
audience by attracting their interest and converting them into leads.
You
can now edit as well as schedule all your relevant posts so that your social
media presence is super exciting and attractive for the target audience. It
entails the benefits of automation technology and serves you in a highly
professional manner.
Price:
For
Pinterest, its pricing is 14.99$/month as well as 9.99$/month for each year.
But for Instagram, its pricing is 14.99$/month as well as 9.99$/month for each
year.
Official Website:
20.Co-Schedule:
Co-Schedule
is simply one of the best and Fastest Growing Social Media Management
Tools that has invaded the social media industry with its
extra-ordinary features.
Price:
For
growth and professional packages, the prices are 150$/month and 650$/month,
respectively.
21.Likable Hub:
With
the facility of innovative ideas and technology, this tool marks a significant
milestone in the journey of digital marketing (especially social media
marketing). It allows thousands of available posts, and content creation is
made so much easier now.
Price:
For
growth and professional packages, the cost is 299$/month and 599$/month,
respectively.
Official Website:
22.SocialOomph:
It
has been providing its services since 2008. It offers a comprehensive and
extensive variety of social media services, such as integration of WordPress
and the scheduling of your posts.
Price:
The
price appears to be very nominal as it is 15$/month and 162$/year for the
package of the advanced suite. Also, it is 25$/month and 270$/year for the
packaging of the professional suite. But for a business suit, the cost is
55$/month and 594$/month.
Official Website:
23.Khoros:
Khoros
was recently launched in March 2019. It is an American based software company
with about 500+ employee’s team working hard to meet up the standards of social
media marketing.
It
provides features like tracking, analyzing, and monitoring all the available
and current social media platforms like Facebook, Instagram, and Twitter
meticulously. It can handle a substantial amount of audience.
Price:
It
provides customized pricing for different kinds of clients and no fixed
pricing. The pricing depends upon the social media requirements.
Official Website:
24.Oktopost:
Oktopost
is the best tool for B2B marketers and investors and provides a vast range of
characteristics to promote your social media image in front of your target
audience. Your company must have an Oktopost account to get its services
operational.
Price:
You
need to contact them directly to know the exact price as per your need or
requirement.
Official Website:
25.Social Hub:
Social
Hub was initiated in the year 2013, and its team has an experience of almost
seven years in the field of digital marketing. Social Hub offers simple to use
customer friendly solutions to engage with the target audience and consumers or
customers.
Price:
The
minimum package starts from 99$/month.
Official Website:
26.Iconosquare:
It
was founded in the year 2011 and serving its customers since then. The success
of Iconosquare can be measured by its 10 million registered users, and also
25000 customers all over the world.
Price:
For
professional users, the price is 29$/month, but for the advance users, the
price Is 59$/month.
Official Website:
27.MavSocial:
MavSocial
allows users to have a push notification for the scheduled posts for their
social media channels. It provides you with a calendar feature so that you can
plan the whole year’s activity on your social platform with much ease and
comfort. You can also analyze and observe your social media activity in one
place.
Price:
The
cost comes in four packages where the advance package is of 190$/year; the pro
package is for 780$/year while the business and enterprise packages are 1990$
nad 4990$, respectively.
Official Website:
28.HopperHq:
HopperHq
is one of the Top 30 Best Social Media Management Tools available
to facilitate your social media marketing needs and requirements. Now you can
show a more influential brand name with a fabulous impression on your audience.
Price:
The
cost is based on bundle offers (one Facebook, one Twitter, and one Instagram)
with 19$/month and 16$/annum.
29.E-Clincher:
It
is a comprehensive all in one solution platform for your Social Media
Management Tools List of 2020. It provides 24-hour customer support,
which is an excellent feature and boosts the concept of customer service
excellence.
Price:
Its
cost comes in three packages that are Basic for 59$/month, Premiere for
119$/month, and Agency for 219$/month.
Official Website:
30.Falcon:
It
has one of the best UI technologies and stands at the 30th position of
the Top Social Media Management Tools For 2020. The name shows
its speedy feature as well as it was launched in the year of 2010. Till now, it
has about 400+ active users with 40+ different nationalities of various
clients.
Price:
The
pricing starts from 129$/month.
Official Website:
The Conclusive Notion:
Although
the top 30 social media management tools are provided in this article, choosing
and selecting any particular device depends on your requirements. First,
evaluate your professional social media requirements, then opt for any tool
whose budget you find affordable and reasonable.
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